Smart-Resources is a circular system where nothing is wasted, where all resources are cherished as precious commodities to be looked after for future generations rather than cast aside as waste and pollution.
We must design products to be 100% re-used or recycled, raising consumer standards so that there is no need to choose between price and performance. Business will lead the way to eliminate processes that are harmful to communities or nature.
We must improve our efficient use of water, air and raw materials so that we can live within environmental limits.
Our vision is a world that understands less is more.