Smart-Money is measure of prosperity, not wealth.

Smart-Money creates the kind of prosperity which is much more than just wealth. It promotes social well-being and equality, and reduces harm to the ecosystem that supports us. Prosperity must be measured by well-being and human development rather than ‘GDP’. 

Profit isn't a dirty word, but economic growth must be decoupled from the production of climate change gases. We must invest in our long-term future rather than pursue short-term gains at any cost, breaking the global addiction to fossil fuels.  

Everyone is entitled to meaningful work, enabling them to provide for themselves and their family, and smart business will understand its role in balancing people, planet and profit.

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